The fashion industry is a significant driver of global environmental challenges, contributing nearly 10% of global carbon emissions and consuming vast amounts of water and energy. As awareness around these issues grows, sustainability has become more than just a trend—it is a necessity. At Gen7th, we recognize the importance of creating clothing that is not only stylish and functional but also kind to the planet.
Sustainable fashion refers to clothing that is designed, manufactured, distributed, and consumed in ways that limit its environmental impact. This can be achieved through the use of eco-conscious materials, ethical manufacturing processes, and efforts to reduce waste throughout the supply chain. For instance, we prioritize organic cotton, which is cultivated without the use of synthetic pesticides or fertilizers, using up to 91% less water than traditional cotton farming methods.
Innovation is a key factor in making sustainable fashion more accessible and effective. Advanced fabric technologies are helping the industry reduce its footprint by creating materials that are not only durable but also require fewer resources to maintain. These fabrics offer improved performance and longevity, reducing the need for frequent washing and replacing, which in turn conserves water and energy.
Our commitment to sustainability also extends to design. At Gen7th, we create timeless, versatile pieces that encourage mindful consumption. By focusing on quality over quantity, we aim to reduce the problem of textile waste, which sees the average person discarding over 80 pounds of clothing each year. Our goal is to promote a more sustainable wardrobe that lasts longer and wears better, reducing the cycle of overconsumption.
In addition to environmental sustainability, social responsibility is at the heart of our production process. Ethical labor practices are essential to ensuring fair treatment of workers, including safe working conditions and living wages. A responsible supply chain supports not just the planet but the people who bring our designs to life.
Sustainability is a journey that involves every step of the fashion process—from the raw materials we select to the workers we support and the finished product we deliver to you. At Gen7th, we believe in creating clothing that allows you to look and feel great, knowing that each piece is part of a bigger movement toward a more sustainable, ethical future in fashion.
Together, we can make fashion a force for good.
